BISMARCK, N.D. – Gov. Doug Burgum together with North Dakota Division of Commerce Tourism and Advertising and marketing Director Sara Otte Coleman and North Dakota Division of Transportation Division Director for Planning and Asset Administration Director Scott Zainhofsky unveiled the brand new tourism and advertising and marketing marketing campaign, and the one hundredth anniversary version of the North Dakota state freeway map at this time.
The 2023 marketing campaign was developed from picture and promoting effectiveness analysis that passed off in 2022. The marketing campaign, known as Hey, builds on suggestions displaying that North Dakota defies expectations with its huge outside, thrilling occasions and cities, pleasant folks and affordability. The marketing campaign’s messaging conveys a heat welcome to potential guests and gives a way of our real hospitality, energetic vibe and invitation to take a street journey, discover our nice outside, go to Theodore Roosevelt Nationwide Park and take part in numerous actions, from {golfing} to artwork museums.
“Tourism advertising and marketing is important to bettering the attention of our state,” Burgum stated. “This new marketing campaign highlights our residents’ pleasant nature whereas showcasing our must-see actions obtainable throughout the state. Growing consciousness of all North Dakota has to supply not solely attracts guests but in addition elevates our state as a possible new house for staff, companies and households.”
The marketing campaign was developed in response to a 2022 nationwide consciousness and notion research by Growth Counsellors Worldwide (DCI). Analysis confirmed the state is perceived extra favorably as a spot to go to and dwell however total lacks familiarity.
“We persistently hear about North Dakota’s heat hospitality and welcoming communities,” Otte Coleman stated. “This marketing campaign performs off of our ‘North Dakota good’ fame and affords guests inspiration and all of the instruments they should plan and ebook their journeys to our exceptional state.
The tourism and advertising and marketing technique will proceed to incorporate a media mixture of print, out-of-home, digital, social, sponsorships and video. The division will spend $3.1 million promoting the state in 2023. North Dakota can be featured in area of interest programming, have an elevated presence in digital promoting, be featured on an elevated practice in downtown Chicago and proceed a partnership with the Inexperienced Bay Packers.
One enjoyable factor of the 2023 marketing campaign connects it with the 1-800-HELLO-ND telephone quantity that has lengthy been a staple of North Dakota journey counseling.
Two new guides have been unveiled. The 2023 Journey Information options stunning imagery, refreshed itineraries and easy-to-find data to encourage and encourage guests to expertise North Dakota’s out of doors adventures, historical past and tradition, whereas selling sights, occasions and locations to remain.
Again for 2023 is the Searching and Fishing Information which incorporates guides and clothing store listings, assets for anglers and hunters, areas to hunt and fish, regulation highlights, license data and extra.
Tourism and Advertising and marketing will distribute 275,000 journey guides and 40,000 searching and fishing guides by mail, in customer facilities and relaxation areas, at occasions and per requests as a consequence of advertising and marketing efforts.
That is additionally the one hundredth anniversary of our North Dakota state freeway map. This yr’s map options QR codes which direct customers to on-line sources that present particular journey data for that space.
“We’re excited to accomplice with Commerce’s tourism group to launch the one hundredth anniversary version of the state freeway map,” Transportation Director Ron Henke stated. “The map options extra roads, areas of curiosity and QR codes to assist the general public take full benefit of all North Dakota has to supply.”
To search out out extra in regards to the 2023 advertising and marketing marketing campaign and get the brand new supplies, go to HelloND.com.
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